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Yacine Samb:
Change Artist, Bridge Builder

A GLOBAL PERSPECTIVE AND STRATEGIC TOOLKIT TO EMPOWER YOUR LEADERSHIP

Hello You,

My name is Yacine Samb, and I was born into a matriarchal tribe in Africa. I take pride in being recognized as one of Finland's 25 most influential female business leaders (Financer.com, 2024).

I inspire through public speaking, influence decisions as a consultant and board professional, uplift individuals as a mentor, and foster collaboration within my Matriarchal Tribe. My goal is to diagnoze and fix the world's challenges, one act at a time.

With a background in competitive gymnastics, over 20 years of professional modeling, 14 years at Google, an Executive MBA, and even conquering level 40 in Pokémon Go, I show dedication to excellence and resilience in all I do.

Take my hand to change your world.

  • I was born into a matriarchal tribe in Africa, embodying the strength and wisdom of my grandmother, Yacine Sr.

  • I am the beloved daughter of Finnish and Senegalese parents, raised across two continents.

  • I moved to Finland at six when the civil war started in my home country, Ivory Coast.

  • Being a polyglot allows me to foster meaningful connections through language.

  • My leadership style is a powerful fusion of Finnish “sisu” (determination) and Senegalese “teranga” (hospitality).

  • 13 years of competitive gymnastics developed my focus, precision, and drive for excellence.

  • I graduated with Honors from the Executive MBA program at Aalto University in 2019.

  • Almost 14 Years at Google contributed to projects impacting millions of users worldwide.

  • Level 39 Pokémon Go Trainer: Connect with me (@yaciantuntija) to earn friendship XP and to catch 'em all.

  • 450+ Pairs of Socks: I've knitted enough comfy wool socks to keep a whole village nice and warm!

  • +20 years of professional modeling taught me self-presentation, poise, and the importance of inner strength.

  • Honored as one of Finland's most influential women leaders by the Finnish Chamber of Commerce in 2017.

  • I admire people like President Martti Ahtisaari and Simone Biles, who open the world’s knots with their friendly, frank persistence.

  • Chosen to represent Finland at the prestigious 2022 World Economic Forum in Davos, acknowledged as an innovative young changemaker.

The Art of Change by Yacine Samb

UNIQUE APPROACH

is my unique philosophy to drive transformational change through data, fearless empathy, and action.

Like the Palaver Tree, a central gathering place in many African communities, I believe in creating spaces where diverse perspectives can come together to discover, learn, and act. I've learned firsthand the power of resilience, having rebuilt myself many times over—from navigating a childhood marked by civil war to thriving in the dynamic world of tech.

My superpower is connecting seemingly disparate dots. I blend analysis, geopolitical and economic insights, and a deep understanding of human behavior to create strategies that address immediate needs while building a more sustainable future.

This isn't just my story; it's an invitation. An invitation to connect, collaborate, and co-create a world where your voice matters and your actions resonate.

Spheres of
My Vision

AMPLIFYING VOICES

Can you imagine how different the world would be if we would concentrate on hearing all voices - not just the dominating ones? Throughout centuries, a massive amount of wisdom and breakthroughs have been left in the shadows as women, people of color and marginals haven’t had their voices heard. My vision is to work as a voice whisperer, attracting and amplifying the voices that deserve to be heard. It is a superpower to any organization to learn and hear the treasures in their ecosystem.

FIXING THE EXISTING

Few people or organizations start from scratch; most have layers of cultural humus to cultivate. Before new things can grow, it’s vital to analyze the current situation. It’s said that culture eats strategy for breakfast. My vision is to help ambitious change-makers refine their culture by identifying core values and consistently implementing them. I want to work as an uncompromising guide towards more equitable ecosystems. It won’t be easy, but it works—as long as we trust the process and both put it all in.

CREATING NEW

Making equitability business as usual is my passion. Sometimes it’s easiest to start from the scratch. My vision is to give birth to something new and beautiful by creating the strategy, concept and/or team. This might be e.g. a new business, innovation or unit that will start to change your ecosystem from within, working as a living example of new normal. Role models are needed to show the way - prototypes of equity.

BRIDGING EXISTENCES

We all live in our own pretty tiny bubbles. The world will never change without people who build bridges between worlds by bringing people together, acting as interpreters and catalysts. Translating a book means writing it again. Similarly, piercing bubbles means writing a new, shared narrative.

Want to find a way to another reality? My vision is to work as an agent of change, building dialogue and common ground between your world and the one you want to reach and unlock.

Tools for
Repainting
the Portrait

BIG CHANGES NEED MANY KINDS OF BRUSHES

Just like an artist uses a variety of brushes to create a masterpiece, I leverage my unique expertise and strategic toolkit to address challenges from all angles, ensuring comprehensive and compassionate solutions.

  • Treat me as a change artist and equal, and I will be the most prepared, passionate, frank, and memorable speaker.

    Do you want to invite me to be a speaker?

    BOOK NOW

  • I work with organizations to develop strategies that foster innovation, create inclusive cultures, and promote sustainable growth, guided by my Art of Change.

    I have a deep passion for Africa, its potential, and enhancing its visibility on the global stage.

    Are you interested in fixing the existing?

    BOOK NOW

  • My motivation is to join boards that have an active relationship to change. I offer a unique perspective and expertise that spans business and geopolitical landscapes, creating inclusive strategies that drive both organizational success and societal impact.

    Want to co-create something new and powerful?

    BOOK NOW

  • As a coach and mentor, I aim to give back by encouraging and supporting diverse paths. Support is invaluable in facilitating change. I empower individuals to unlock their potential, develop their leadership skills, and embrace their roles as architects of change.

    Are you seeking ways to explore a different reality?

    BOOK NOW

  • My dream is to build a global community of changemakers who are dedicated to collaborating, innovating, and taking action to address the world's most pressing challenges.

    Do you want to join the movement?

    JOIN FOR TRIBE LETTERS

YACINE SAMB CHANGE ARTIST

Seen & Heard

MTV uutiset YouTube Rewind

UN Women campaign

Talouselämä

Eeva magazine

YLE year in search

Mimmit sijoittaa podcast

MTV uutiset YouTube Rewind

UN Women campaign

Talouselämä

Eeva magazine

YLE year in search

Mimmit sijoittaa podcast

Kauppalehti Optio: Selected as Finland's young changemaker at the World Economic Forum.

HS Visio
35 under 35 Visionary Young Leaders

Kauppalehti Optio: Selected as Finland's young changemaker at the World Economic Forum.

HS Visio
35 under 35 Visionary Young Leaders

Join the Matriarchal Tribe

MATRIARCHAL TRIBE LETTERS

Letters from the space of change, between facts and the future. I share my universe with you, diving deep into the new world in the making, presenting what we do & admire.